Services

Content Strategy

Content Strategy is a relatively new title for a field that’s existed in one way or another for a long time. It’s basically a bridge between all parties who are responsible for developing a website. Here are a few of the typical services I provide:

1. Business, e-commerce and marketing strategy for websites
2. Content user experience to help drive the framework for design
3. Voice, style and consistency of content and development of style guides
4. CMS targeting rules and templates
5. Editorial and creative direction for content
6. Standard nomenclature, messaging, taxonomy and ontology for the site.
7. Internal and external search strategy including: metadata; SEO and category tags
8. Editorial calendars, schedules and process guidelines
9. Development of social marketing strategy
10. Direction of third-party content providers to create and deliver content
14. Content matrices, inventories and organizational systems for the delivery of content to client, development, creative and third-parties
15. Maintenance and archival processes

Copywriting

What makes interactive copywriting different from regular copywriting? Everything and nothing. Good copy is, indeed good copy. And the ability to write is tantamount to being a good interactive copywriter. What’s different is the nature of the copy. Most web copy is answering a question and building information that’s easy-to-digest. We must write to user experience, messaging and taxonomy and very importantly: search! We must always write with keywords and search in mind. Also, how the site, application or e-marketing functions and the purpose of the content must be considered and it all must be done in a nice “scan-it-quick” format.