Portfolio
Click on an image to read more about the project. Scroll through the gallery to see all projects.
Click on an image to read more about the project. Scroll through the gallery to see all projects.
The Story: Prism is a multinational organzation with partners all over the world. The provide aide of all sorts throughout third-world nations
The Twist: Prism deals with some of the most harrowing stories, but still needed to recruit members and people to help them. We had to make the site help people...
Tags: Content Strategy, CopyeditingView Site
The Story: A new social media group in town wanted to brand themselves for their large corporate clients as the leaders in social corporate responsibility.
The Twist: Establishing a voice that’s fresh and young, but speaks to large corporations isn’t easy.
The End: Freeworld found their...
Tags: Content Strategy, CopywritingView Site
The story: A new social media group in town wanted to brand themselves for their large corporate clients as the leaders in social corporate responsibility.
The Twist: Establishing a voice that’s fresh and young, but speaks to large corporations isn’t easy.
The End: Freeworld found their...
Tags: Content Strategy, CopywritingView Site
The Story: SERRG is a group of research doctors who didn’t have a site and needed to communicate to three separate channels: doctors, patients and drug companies.
The Twist: If you’ve ever worked with doctors, you know that they have a really tough time explaining what they do in 50 words...
Tags: Content Strategy, CopywritingView Site
The Story: ADT had a brand new product, but no help guide to help users navigate the complexities of the product.
The Twist: We literally had to go in and use the product and test everything to make sure that our help guide was correct. We had CMS templates that ran off a third-party server, all sorts...
Tags: Content Strategy, Creative DirectionView Site
The Story: ADT is on the cutting edge of technology and had a brand new product that they needed to sell on their website.
The Twist: New product = no content. All content had to be constructed from the ground up, including their help guide.
The End: While the development of the site was a bit out...
Tags: Content StrategyView Site
The Story: Xiocom is a tele-communications service with some complicated messaging. The needed a site to help explain their service.
The Twist: Getting the client to explain what they were in layman’s terms was probably the most difficult challenge. Once that happened, I broke it down in usable...
Tags: Content Strategy, CopyeditingView Site
The Story: Sears’ wanted to revamp their home improvement site to drive customers to purchase products. Their old site used third-party subscription-based content that was irrelevant for their products and their users and completely outdated and inconsistent with their brand.
The Twist: We didn’t...
Tags: Content Strategy, CopywritingView Site
The Story: The Home Depot.com had impossible-to-find content that was brand-less on their site and their products were lost in a sea of bad user experience.
The Twist: The Home Depot is a corporation with many channels, including: vendors, merchants, marketing to name a few. Finding the right content...
Tags: Content Strategy, CopywritingView Site
Story: SunTrust Banks went through a major rebranding and needed help completely redesigning their website.
The Twist: SunTrust had over 20 microsites that they needed to combine into one fluid site. This meant sitting down with about 50 business stakeholders and finding out their vision of what their...
Tags: CMS Templates, Content StrategyView Site
The Story: When Nutro, a natural pet foods company, was bought out by Mars, Inc., there was no way they could compete in their market with their antiquated site.
The Twist: A company in the middle of re-branding, generally has no idea what to say and what content to use. I wrote everything from scratch...
Tags: Content Strategy, Copywriting, SEOView Site
Story: AT&T had an antiquated small business site with a lot of unusable content. They wanted a new content management system with user-targeted content that led customers directly to the main AT&T site to purchase related products.
The Twist: AT&T had over 60,000 unique pieces of content...
Tags: Content Migration, Content Strategy, Dynamic contentView Site