The New York Times added new linking features to its site that allow “power users” to highlight and get the URL to specific paragraphs. Here’s how it works: * If you wanted to link to a specific paragraph, you’d simply add a “#” and the number of the paragraph, e.g.: http://www.nytimes.com/2010/12/01/world/americas/01colombia.html#p2 * You can even [...]

Many moons ago, back when I was a copywriter at an ad agency, I went through a round of layoffs that changed my life and my thinking about marketing. At the time, I was working with an agency that dealt mostly in print and broadcast. I kept pushing my creative director to do more web-driven [...]