Nutro Pet Foods
The Story: When Nutro, a natural pet foods company, was bought out by Mars, Inc., there was no way they could compete in their market with their antiquated site.
The Twist: A company in the middle of re-branding, generally has no idea what to say and what content to use. I wrote everything from scratch and helped create a sound content strategy that allows them to frequently update and change their content. The copywriting gives them a voice that they didn’t previously have. All their products were put online, giving consumers a chance to browse products by certain conditions. Product testimonials and fun facts were also added to the site, to give Nutro a personality and image.
The End: The result of the hard work on this website gives consumers a solid brand and Nutro a smart voice around all their products and their philosophies.
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